Editorial Bare necessity
Again a public warning has been issued about the lack of marketing for the island, this time by its top bookings producer Expedia (see Friday paper). Both the Dutch and French sides are showing figures that were called sub-par.
In fact, the combined destination was just one of two within the Caribbean to achieve only single digit growth in nights booked via the company and its brands such as Travelocity, Hotwire, Trivago and Hotels.com so far this year compared to 2014. In addition, competitors such as Aruba are also able to get better average room rates.
It’s not entirely clear how this relates to somewhat more optimistic visitor arrival and resort occupancy numbers released in recent times locally, but sometimes it’s good to also hear from others “outside looking in†to get a balanced view Read more
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