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WILLEMSTAD, Curacao - The Caribbean Hotel & Tourism Association (CHTA) is offering two professional development courses for CHATA hotel employees designed to develop their performance analytics and leadership skills and add value to overall hotel marketing and operations.
CHATA members and non-members can register for the Certification in Hotel Industry Analytics (CHIA) workshop, which is jointly offered by the American Hotel & Lodging Education Institute (AHLEI) and STR (Smith Travel Research), and Florida International University’s (FIU) Leadership for Service Excellence workshop.
Both sessions are offered on Oct. 2, 2015 from 8 a.m. - 4:30 p.m. at El Conquistador Resort, A Waldorf Astoria Resort, in Puerto Rico, prior to the opening of the association’s Caribbean Hospitality Industry Exchange Forum (CHIEF).
"CHTA and CHATA are pleased to partner with STR/AHLEI and FIU to offer two of the industry’s most popular courses at a substantial discount and in the region. Our goal is to provide educational opportunities that enhance our members’ effectiveness and ultimately their bottom line,†according to Lizanne Dindial.
“The STR/AHLEI data analytics certification equips owners, managers, industry researchers, yield management and marketing professionals with the skills to better plan, manage and enhance their performance.
The FIU Leadership for Service Excellence workshop helps top management to better engender a culture of exceptional service within their company." said CHTA President Emil Lee.
The Certification in Hotel Industry Analytics Workshop is currently the only certification for hotel and tourism industry professionals focused on analytics.
Course objectives include: learning how to analyze hotel industry data and make strategic inferences based upon the analysis; determining how data can be used to interpret and plan accordingly; and understanding benchmarking and performance reports. Registration is US$300 for the workshop, which is a 50% discount for CHTA members, and includes the workshop, materials, the exam and lunch.
